Design Observer was founded in 2003 by Michael Bierut, Jessica Helfand, and William Drenttel. A selection of their writing is below.

Michael Bierut | 03.28.17
I’m With Her
The logo we designed for Hillary Clinton wasn’t clever or artful. I didn’t care about that. I wanted something that you didn’t need a software tutorial to create, something as simple as a peace sign or a smiley face. I wanted a logo that a five-year-old could make with construction paper and kindergarten scissors.
I’m With Her
The logo we designed for Hillary Clinton wasn’t clever or artful. I didn’t care about that. I wanted something that you didn’t need a software tutorial to create, something as simple as a peace sign or a smiley face. I wanted a logo that a five-year-old could make with construction paper and kindergarten scissors.

Jessica Helfand | 03.14.17
Design Competition as Bake-Off
The idea of book design rendered as a global free-for-all likens the act of cover design to a giant bake-off. But books are not brownies, and design, like literature, is not a sweet shop.
Design Competition as Bake-Off
The idea of book design rendered as a global free-for-all likens the act of cover design to a giant bake-off. But books are not brownies, and design, like literature, is not a sweet shop.

Jessica Helfand | 07.21.16
Logocentrism
For Paul Rand, a modern mark was a simple mark, and the secret to making things last lay in keeping them simple.
Logocentrism
For Paul Rand, a modern mark was a simple mark, and the secret to making things last lay in keeping them simple.

Jessica Helfand | 06.07.16
The Karaoke Effect
The illusory bubble populated by thousands of fame-seekers who fervently believe in their own righteous, if highly fictional talent.
The Karaoke Effect
The illusory bubble populated by thousands of fame-seekers who fervently believe in their own righteous, if highly fictional talent.

Michael Bierut | 10.13.16
Battle Hymn of the Tiger Mentor, Or, Why Modernist Designers Are Superior
Does a strict upbringing make you a better designer?
Battle Hymn of the Tiger Mentor, Or, Why Modernist Designers Are Superior
Does a strict upbringing make you a better designer?

Michael Bierut | 01.14.13
Graphic Design Criticism as a Spectator Sport
Michael Bierut on logo redesign outrages, what they mean, and why we should demand more.
Graphic Design Criticism as a Spectator Sport
Michael Bierut on logo redesign outrages, what they mean, and why we should demand more.